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A Promise Made Should Always Be Kept – Automotive Professional Community

November 30, 2012 Leave a comment

A Promise Made Should Always Be Kept

A Promise Made Should Always Be Kept

A Promise Made Should Always Be Kept
My office here at home faces the street and across the road I see two men building a home that is every bit 5000 square feet. Everyday no matter what the weather may be, the men brave the cold and the rain to accomplish the task of building the home. Yesterday I walked over to speak to the men to ask them why they braved the elements day in and day out to finish the home. They both just laughed and said that they had made a promise to the owners that they would be in the home by Christmas and once they give their word and make a promise there was nothing not the cold, not the rain, nor the snow that could keep them from breaking it.

I thought to myself, “What a powerful message these men have to teach us all.” The power of a promise kept is not only thought provoking but simply powerful in itself. What an unbelievably simple yet powerful message that these two men can teach us all when it comes down to running our business. No matter what business we run, a small mom and pop store or a multi-million dollar dealer group, couldn’t we all learn or build upon the powerful message of a promise kept?

If you own a dealership or manage a dealership have you ever sat back and simply observed to see if the promises that you are making to your customers are being kept? If you are not keeping your promises, maybe its time to figure out why, because promises matter to your customers. If your dealership or business does not deliver on the promise that you made, your business will not matter to them anymore. This reigns true no matter what your business may be and more importantly, with our social media crazed life that we now lead, lashing out online about the broken promises that your business made will have instant ramifications to the credibility of your dealership or business.

There is no time like the present to take the necessary steps to make sure that your business is keeping their promises, because if you do not the consequences can be so severe that no reputation management company can help with. So if there is one lesson I have learned this week its how powerful your promise can be to your customer and how keeping your promises can help with every facet of your business.

via Automotive Digital Marketing Professional Community.

Knowem is a Social Media Marketers Best Kept Secret

September 4, 2009 1 comment

Recently I discovered an amazingly useful online tool for Social Media Marketing purposes. While reading “The Social Media Bible” section on securing a business (dealership) name, the author referenced www.Knowem.com which in the past I had used solely for inquiring as to whether or not a dealer’s name was available as a profile and URL within over 100 User Generated Content websites. The book pointed me to a couple of fee based services provided by the Knowem site that are very useful and which I had been previously unaware of.

First, Knowem will register your dealer’s name at over 100 Web 2.0 UGC sites for a fee of $67.50, and send you the confirmation links within a 24 hour period. I went ahead and signed up to secure my name as both user ID and URL extension.

Not only did Know deliver on their promise, but I also discovered a wealth of useful Web 2.0 sites as I went through the confirmation emails and clicked on the links each contained as a means of verifying that I had authorized my enrollment. What is amazing is that the Knowem team got past over 100 CAPTCHA validations. I found out that they actually have real people doing the account setups! The vision is of a sweatshop filled with 10 year olds in Mumbai, India…. Not so, Knowem claims to use the North American equivalent; part time college and graduate students!

The second Knowem service I enrolled in is their maintenance service. For about 20 bucks a month the Knowem team continues to register your dealership or name as an ongoing service with each of the new Social Networks, UGC and Web 2.0 sites as they are created. So far, the service has exceeded my expectations and been amazingly effective as an ongoing solution the social media land grabs that happen daily.

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