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Why ADM for Car Guys and Gals?

June 14, 2009 4 comments

Ralph Paglia created this automotive professional network and community of Internet sales and marketing thought leaders, practitioners and suppliers as a service to his auto industry colleagues after having a negative experience with a site that portended to be an automotive professional community…

In December 2007 Ralph had joined an online community set up by the owner of a small automotive software company. When Ralph joined this web based community of automotive professionals, there were about 45 members. Ralph invited friends and colleagues using his Outlook Contact files and soon his invitations resulted in over 200 of his contacts joining the community. On January 2, 2008 Ralph Paglia went to log into the web community and received a message that he had been “Banned” from the community!

When he realized what had happened, Ralph decided to create an online community of automotive professionals that would be open and unfettered, providing a voice for all automotive marketing and sales professionals who want to communicate with others in the auto industry without fear of intimidation, being banned, suffering the indignities of censorship or being deemed not worthy due to who they work for or what their roles are in the auto industry…. Unlike many sites commissioned with serving automotive professionals, we keep ADM “wide open” in both heart and mind, with little moderation and even less censorship. From its inception, the ADM Community has been about letting people reveal their true nature, their thoughts, beliefs, strategies, practices, ideals, contact info, business propositions and tools… The ADM guiding principle being that as adults in the car business, we know when we are being sold, we know when we are being worked, and we know bullshit when we see, hear or read it! I hope that Tom Lesard is looking down, and is proud of me, the 25 year old green pea General Manager that he mentored…

This online community is dedicated to Thomas Lesard who was my boss from 1982 to 1984 while I worked for the De La Fuente Automotive Group in San Diego, CA. In 1982 Tom Lesard made me promise to return in kind the leadership and mentoring that he so generously provided me with. I had asked him how I could repay him for teaching me how to REALLY interpret dealership financial statements from a management perspective. Tom’s life, and those of two passengers, was cut short when the plane he was piloting crashed on approach to the general aviation airport in Kearney Mesa. I know that nobody misses Tom as much as his family, but here it is 25 years later and I am still making a conscientious effort at keeping the promises I made to Tom… Such is the lasting impact of true leaders.
Automotive Digital Marketing Professional Community (ADM) Launched at the beginning of January 2008, by the 4th of July 2008 the ADM Professional Community had over 1,000 active registered members… By the end of April 2009 the ADM Community boasted well over 2,400 active registered members and over 10,000 Unique Visitors each month… All of whom come to the site to gain insight, guidance, wisdom and to see what other automotive professionals are doing, and decide whether the guidance received might work for them.

That’s why ADM was created, to provide an open source of strategies, tactics, email templates, phone scripts, reporting spreadsheets, SEO practices, job descriptions, pay plans, images, videos and, well, anything else that we can think of that could help any of us do a better job of finding customers and selling more cars!
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Because, if we all share these tools and insights for the purpose of raising the overall level of professional capability in the auto industry… In the end, we will have accomplished a lot, including making all of us who participate in the ADM Professional Community “experiment” more successful, better paid and most importantly, the beneficiaries of a greater degree of professional respect from our colleagues and coworkers within our chosen field of endeavor… Selling cars and making stars!

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