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Infographic: Top 100 Automotive Blogs Ranked by Quality of Posts

February 17, 2013 Leave a comment

The following list showcases an independently produced and ranked directory of the Top 100 Automotive Blogs selected for recommendation to visit, subscribe, join and follow them in 2013…

When the author (Ron Mays) who assembled and created the ranking for this list of the Top 100 Automotive Blogs and Networks for 2013 first contacted Ralph Paglia, we did not know what to expect. Ralph provided Ron Mays with the information he requested. When the list was announced and the below Infographic published, all of us associated with the Automotive Digital Marketing Professional Community were pleasantly surprised to see that the ADM Professional Community came in at number 10 out of 100 sites that were selected. The infographic Ron Mays and the CouponAudit team created to display this ranking of auto industry and car business networking UGC sites is available below.

Top 100 Fashion blogs to follow

An infographic by the team at CouponAudit

In above infographic, you can view the Top 100 Auto Blogs to follow in 2013. The team at CouponAudit ranked the sites shown according to quality of posts.

English: Infographic on how Social Media are b...

Automotive Digital Marketing – Spread the Word about this Professional Community

January 24, 2013 3 comments

Automotive Digital Marketing – Spread the Word – Automotive Digital Marketing Professional Community

 

Spread the Word – Automotive Digital Marketing Professional Community  Find more videos like this on Automotive Digital Marketing Professional Community

JD Rucker writes: Automotive Digital Marketing, better known by many in the automotive industry as simply ADM, needs your help. As a community that specializes in highlighting the best practices and strongest techniques that dealers can use to improve their online marketing, ADM has proven time and time again to be the highest venue to exchange ideas, discuss strategies, and share stories. Let’s spread the word to every dealer we know at 20 groups and everywhere else to expand the community. The stronger the community, the more useful it will be for all of us.”

Ralph Paglia responds: JD Rucker… You rock! I doubt if there are any ADM Professional Community Members who are unaware of JD’s support for this community, but let me share these observations with our community.  For quite a few years, JD has consistently been one of the auto industry’s staunchest supporters of raising the overall levels of professional knowledge and expertise among people in the car business.  He has called me on numerous occasions to discuss the strategies and site management tactics designed to grow the actual “COMMUNITY” concept that ADM is based upon.
Even when JD and I were direct competitors, debating each other on the conference circuit, he was and remains one of the highest integrity leaders I have had the privilege of working with in the car business.  JD Rucker specializes in, and is passionate about driving all of us to ask more questions, push our knowledge and skill sets a little higher each day and being one of my mentors and proponents of so many strong and enduring principles that I and a growing number of others believe in.
When it comes to doing what is best for a dealer client, I have personally received many messages and calls from JD encouraging all of us in the supplier side of the business to stay focused on what is best for the client and to drop our petty competitive attitudes when the opportunity to collaborate and deliver better results to a dealership presents itself.  Watching this video while speaking to JD on the phone has been a moving experience for me… And, he is right… let’s get more dealers and car biz pros to participate, post, comment and become ACTIVE members of the ADM Professional Community.  Each of us will grow and benefit from the experience and our efforts to support and encourage continuous improvement of our craft.

via Automotive Digital Marketing Professional Community.

Friends and Family Online Most Trusted Source for Vehicle Selection and Car Buying Guidance

January 23, 2013 2 comments

Friends and Family Online Most Trusted Source for Vehicle Selection and Car Buying Guidance

Family and Friends Still Most Trusted for Vehicle Shopping and Car Buying Decisions

American Automotive Consumers still look first to their friends and family for advice regarding their major purchase decisions, according to a WSL/Strategic Retail survey.

69% of the Wall Street Journal’s respondents said that family and friends help them choose what to buy, up 13% from 61% last year.

Next on the list, manufacturer (OEM) and retailer (Dealership) websites, each used by 55% of the survey’s respondents.

The study notes that retailer websites (including car dealers), are a growing influence on consumers, having played second fiddle to manufacturer websites in prior surveys.

Traditional media such as TV and magazines are an information source for 42%, ahead of sales associates and e-mail messages from manufacturers and retailers, each at 32%.

It’s interesting to note that this study shows traditional offline media ranking behind digital and online resources as a trusted information source. This may be partly due to the increasing influence of online reviews and dealership ratings by automotive consumers… Considering the study’s bias from being funded by a TV advertising based consortium, revealing that digital media is more trusted than others is most notable. While that may be the case, the authors of this study point out that several other studies point to TV advertising in particular as most effective in influencing consumer purchase decisions.

Despite recent finding by other scientifically validated surveys that almost half of Americans engage with brands on social networks, just 26% of respondents to the WSL/Strategic Retail survey said they use social networks to find information about an item they’re considering purchasing.

If Millennials (16-34) can be used as a leading indicator for automotive marketing professionals, social networks may prove a more influential automotive consumer research and information source in the future: Millennials were 54% more likely than the average respondent to say they turn to social media for product information.

About the Data: The data is based on a survey of 1500 adults and 200 teens aged 16-65+.

Source: www.marketingcharts.com/family-and-friends-still-most-trusted-for-s…

via Automotive Digital Marketing Professional Community.

Why ADM for Car Guys and Gals?

June 14, 2009 4 comments

Ralph Paglia created this automotive professional network and community of Internet sales and marketing thought leaders, practitioners and suppliers as a service to his auto industry colleagues after having a negative experience with a site that portended to be an automotive professional community…

In December 2007 Ralph had joined an online community set up by the owner of a small automotive software company. When Ralph joined this web based community of automotive professionals, there were about 45 members. Ralph invited friends and colleagues using his Outlook Contact files and soon his invitations resulted in over 200 of his contacts joining the community. On January 2, 2008 Ralph Paglia went to log into the web community and received a message that he had been “Banned” from the community!

When he realized what had happened, Ralph decided to create an online community of automotive professionals that would be open and unfettered, providing a voice for all automotive marketing and sales professionals who want to communicate with others in the auto industry without fear of intimidation, being banned, suffering the indignities of censorship or being deemed not worthy due to who they work for or what their roles are in the auto industry…. Unlike many sites commissioned with serving automotive professionals, we keep ADM “wide open” in both heart and mind, with little moderation and even less censorship. From its inception, the ADM Community has been about letting people reveal their true nature, their thoughts, beliefs, strategies, practices, ideals, contact info, business propositions and tools… The ADM guiding principle being that as adults in the car business, we know when we are being sold, we know when we are being worked, and we know bullshit when we see, hear or read it! I hope that Tom Lesard is looking down, and is proud of me, the 25 year old green pea General Manager that he mentored…

This online community is dedicated to Thomas Lesard who was my boss from 1982 to 1984 while I worked for the De La Fuente Automotive Group in San Diego, CA. In 1982 Tom Lesard made me promise to return in kind the leadership and mentoring that he so generously provided me with. I had asked him how I could repay him for teaching me how to REALLY interpret dealership financial statements from a management perspective. Tom’s life, and those of two passengers, was cut short when the plane he was piloting crashed on approach to the general aviation airport in Kearney Mesa. I know that nobody misses Tom as much as his family, but here it is 25 years later and I am still making a conscientious effort at keeping the promises I made to Tom… Such is the lasting impact of true leaders.
Automotive Digital Marketing Professional Community (ADM) Launched at the beginning of January 2008, by the 4th of July 2008 the ADM Professional Community had over 1,000 active registered members… By the end of April 2009 the ADM Community boasted well over 2,400 active registered members and over 10,000 Unique Visitors each month… All of whom come to the site to gain insight, guidance, wisdom and to see what other automotive professionals are doing, and decide whether the guidance received might work for them.

That’s why ADM was created, to provide an open source of strategies, tactics, email templates, phone scripts, reporting spreadsheets, SEO practices, job descriptions, pay plans, images, videos and, well, anything else that we can think of that could help any of us do a better job of finding customers and selling more cars!
Automobiles Blogs - Blog Rankings
Because, if we all share these tools and insights for the purpose of raising the overall level of professional capability in the auto industry… In the end, we will have accomplished a lot, including making all of us who participate in the ADM Professional Community “experiment” more successful, better paid and most importantly, the beneficiaries of a greater degree of professional respect from our colleagues and coworkers within our chosen field of endeavor… Selling cars and making stars!

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