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Google: Friend or Foe to Auto Dealers – Automotive Marketing Professionals

September 27, 2012 Leave a comment

Google: Friend or Foe to Auto Dealers

I owe Mark Mark R Dubis a big thank you for redirecting my attention to this post, and more importantly, the PDF file of the eBook that Chuck Barker wrote as a result of his research.  Since the early days of dealers directing customers to post reviews of their sales and service experience on Google, I have been skeptical of the practice, taking a lot of criticism for being contrary to where every other consultant seemed to be taking dealers.  My reasons were quite simple, Google is consistent at one thing… Constantly changing the rules, algorithms, features and functions of their apps.  Ever since I got burned by Google’s killing their Google Audio program in May 2009, I have held a healthy skepticism for any process that places the dealer overly dependent upon a Google App that may easily be terminated at any time.  It is easy to tell which Google Apps should be overly relied upon: Any Google App That Does NOT DRIVE REVENUE! So, for example, Gmail is safe, it generates enormous amounts of revenue from advertising and the many fee based users, such as myself.  Google Adwords is a sacred cow, of course… But, those business reviews were NOT making Google any money and that is why I have warned dealers NOT TO DRIVE REVIEWS INTO GOOGLE unless their customers choose Google from amongst many choices… Anyways, download the newly attached PDF from Chuck Barker, read it and you will gain a more balanced perspective on Google’s role as a dealership marketing resource.

via Automotive Digital Marketing Professional Community.

Richard Bustillo – Rick Case Honda Collision Center – Automotive Digital Marketing Professional Community

April 27, 2012 Leave a comment

Richard Bustillo – Rick Case Honda Collision Center

These “Automotive Management Minute” videos from Richard Bustillo should be mandatory for every dealer in America to watch… I love his style and each video in the series has been tremendously insightful in regards to managing car dealerships.  Use the link provided to watch this Automotive Management Minute video from Richard Bustillo, General Manager of Rick Case Honda in Florida.

via Automotive Digital Marketing Professional Community.

Auto Industry Helped Create 88,000 New Jobs in America Last Year!

February 19, 2012 Leave a comment

You Helped Create 88,000 New Jobs in America Last Year!

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Healing a Broken Economy – This kind of job growth will create more spending, boosting local economies and helping American families to lead more enriching lives. The influx of new auto manufacturing jobs and the support jobs created from this growth could ultimately help with the recovery of the overall American economy as more Americans are able to afford mortgages again and families move back to the suburbs and into the houses Americans have lost over recent years.

via Automotive Digital Marketing Professional Community.

Automotive Social CRM by Ralph Paglia

Social Media Based Customer Relationship Management Strategy and Tactics for Car Dealers

The Sales Life with Marsh Buice

Sales isn't just a profession...it's a Life Skill.

CBT Automotive Network

Automotive News, Training and Insights

Matt Collins' Blog

A Blog About Disruptive Tech, Trends, & Opportunities

Sales, Marketing & Social Media Today

This is a blog that explores the trends of Sales, Marketing and Social Media. Send me your questions!

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