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Posts Tagged ‘Auto Industry’

Infographic: Top 100 Automotive Blogs Ranked by Quality of Posts

February 17, 2013 Leave a comment

The following list showcases an independently produced and ranked directory of the Top 100 Automotive Blogs selected for recommendation to visit, subscribe, join and follow them in 2013…

When the author (Ron Mays) who assembled and created the ranking for this list of the Top 100 Automotive Blogs and Networks for 2013 first contacted Ralph Paglia, we did not know what to expect. Ralph provided Ron Mays with the information he requested. When the list was announced and the below Infographic published, all of us associated with the Automotive Digital Marketing Professional Community were pleasantly surprised to see that the ADM Professional Community came in at number 10 out of 100 sites that were selected. The infographic Ron Mays and the CouponAudit team created to display this ranking of auto industry and car business networking UGC sites is available below.

Top 100 Fashion blogs to follow

An infographic by the team at CouponAudit

In above infographic, you can view the Top 100 Auto Blogs to follow in 2013. The team at CouponAudit ranked the sites shown according to quality of posts.

English: Infographic on how Social Media are b...

Automotive Digital Marketing – Spread the Word about this Professional Community

January 24, 2013 3 comments

Automotive Digital Marketing – Spread the Word – Automotive Digital Marketing Professional Community

 

Spread the Word – Automotive Digital Marketing Professional Community  Find more videos like this on Automotive Digital Marketing Professional Community

JD Rucker writes: Automotive Digital Marketing, better known by many in the automotive industry as simply ADM, needs your help. As a community that specializes in highlighting the best practices and strongest techniques that dealers can use to improve their online marketing, ADM has proven time and time again to be the highest venue to exchange ideas, discuss strategies, and share stories. Let’s spread the word to every dealer we know at 20 groups and everywhere else to expand the community. The stronger the community, the more useful it will be for all of us.”

Ralph Paglia responds: JD Rucker… You rock! I doubt if there are any ADM Professional Community Members who are unaware of JD’s support for this community, but let me share these observations with our community.  For quite a few years, JD has consistently been one of the auto industry’s staunchest supporters of raising the overall levels of professional knowledge and expertise among people in the car business.  He has called me on numerous occasions to discuss the strategies and site management tactics designed to grow the actual “COMMUNITY” concept that ADM is based upon.
Even when JD and I were direct competitors, debating each other on the conference circuit, he was and remains one of the highest integrity leaders I have had the privilege of working with in the car business.  JD Rucker specializes in, and is passionate about driving all of us to ask more questions, push our knowledge and skill sets a little higher each day and being one of my mentors and proponents of so many strong and enduring principles that I and a growing number of others believe in.
When it comes to doing what is best for a dealer client, I have personally received many messages and calls from JD encouraging all of us in the supplier side of the business to stay focused on what is best for the client and to drop our petty competitive attitudes when the opportunity to collaborate and deliver better results to a dealership presents itself.  Watching this video while speaking to JD on the phone has been a moving experience for me… And, he is right… let’s get more dealers and car biz pros to participate, post, comment and become ACTIVE members of the ADM Professional Community.  Each of us will grow and benefit from the experience and our efforts to support and encourage continuous improvement of our craft.

via Automotive Digital Marketing Professional Community.

Friends and Family Online Most Trusted Source for Vehicle Selection and Car Buying Guidance

January 23, 2013 2 comments

Friends and Family Online Most Trusted Source for Vehicle Selection and Car Buying Guidance

Family and Friends Still Most Trusted for Vehicle Shopping and Car Buying Decisions

American Automotive Consumers still look first to their friends and family for advice regarding their major purchase decisions, according to a WSL/Strategic Retail survey.

69% of the Wall Street Journal’s respondents said that family and friends help them choose what to buy, up 13% from 61% last year.

Next on the list, manufacturer (OEM) and retailer (Dealership) websites, each used by 55% of the survey’s respondents.

The study notes that retailer websites (including car dealers), are a growing influence on consumers, having played second fiddle to manufacturer websites in prior surveys.

Traditional media such as TV and magazines are an information source for 42%, ahead of sales associates and e-mail messages from manufacturers and retailers, each at 32%.

It’s interesting to note that this study shows traditional offline media ranking behind digital and online resources as a trusted information source. This may be partly due to the increasing influence of online reviews and dealership ratings by automotive consumers… Considering the study’s bias from being funded by a TV advertising based consortium, revealing that digital media is more trusted than others is most notable. While that may be the case, the authors of this study point out that several other studies point to TV advertising in particular as most effective in influencing consumer purchase decisions.

Despite recent finding by other scientifically validated surveys that almost half of Americans engage with brands on social networks, just 26% of respondents to the WSL/Strategic Retail survey said they use social networks to find information about an item they’re considering purchasing.

If Millennials (16-34) can be used as a leading indicator for automotive marketing professionals, social networks may prove a more influential automotive consumer research and information source in the future: Millennials were 54% more likely than the average respondent to say they turn to social media for product information.

About the Data: The data is based on a survey of 1500 adults and 200 teens aged 16-65+.

Source: www.marketingcharts.com/family-and-friends-still-most-trusted-for-s…

via Automotive Digital Marketing Professional Community.

Digital Dealer Compliance – Automotive Marketing Professionals

January 14, 2013 Leave a comment

Digital Dealer Compliance – Automotive Digital Marketing Professional Community

 

Digital Dealer Compliance

Dealership compliance concerns have traditionally focused primarily on the sales and finance processes. However, the unprecedented growth of digital marketing, social media, and online reputation management has invited new regulations and created additional legal challenges for dealers to contend with. Following are six areas that dealers should pay close attention to in 2013:

Advertising Online – Internet advertising may be handled by any number of people in the dealership, such as a used car manager, internet manager, marketing director or perhaps an outside vendor. The Federal Trade Commission (FTC) and state regulators have been taking a much more aggressive stance in examining and challenging internet advertising. It’s vital that anyone who is responsible for writing and posting advertisements online be well aware of state and federal advertising regulations.

A particular area of concern is social media. Despite the fact that social networking tends to be a low-keyed, casual type of communication, advertising regulations still apply. For instance, if inventory is posted or prices/payments are quoted on a social media site, it’s likely that the posts will be deemed to be advertisements and will be subject to disclosure and truth in advertising regulations. A good rule of thumb is to have any information that could possibly be construed as advertising reviewed by upper management or a qualified professional before it is posted online. Remember, advertising violations can be easy for regulators to identify and difficult to defend against.

Online Reviews – The FTC’s updated Endorsement and Advertising Guidelines require companies to ensure that their posts are completely accurate and not misleading, and planting or allowing fake reviews is a violation. Reviewers must never endorse a product or service that they have not used personally or create any other form of false endorsement.

Dealers may also face liability if employees or vendors use social media to comment on the company’s services or products without disclosing the employment or business relationship. The FTC has indicated that companies are fully responsible and liable for all inappropriate actions of their employees and their vendors.

Regulations also require that any reviewer provided with any form of compensation for posting a review must fully disclose the source and nature of any compensation received. So, if a dealer gives away free oil changes or gas cards for reviews and the reviewers fail to disclose their compensation, the dealership may face liability.

Social Media Policies – Social media applications have soared in popularity and it’s important that dealers control the information that’s coming out of their business. Policies and procedures should be put in place to spell out how employees are expected to conduct themselves within social media.  A social media policy can help take the guesswork out of what is appropriate for employees to post about a company to their social networks.

In addition, there are a number of legal considerations that every company should be aware of when establishing their social media policies and procedures, such as social media use in employment decisions; potential overtime claims; harassment, discrimination and defamation claims; and copyright and privacy issues. Beyond legal risks, employees can harm a company’s reputation by disseminating controversial or inappropriate comments.

Contests and Sweepstakes – Sweepstakes, contests, and giveaways have become increasingly popular among dealerships, especially on sites such as Facebook. These promotions can be a great way to get word out about your company, increase your social media presence and develop leads. However, entry into a poorly considered sweepstakes or contest can be a trap for the unwary dealer. These promotions are governed by a variety of federal and state laws as well as social networking sites’ terms of service. Failure to follow pertinent statutes and regulations regarding promotions can lead to government inquiries, civil enforcement actions, adverse publicity, and even criminal penalties.

Text Message Marketing – A recent high-profile lawsuit involving a large dealer group that allegedly failed to honor text message opt-out requests ended in a $2.5 million settlement. Text messaging is subject to a number of federal and state restrictions and the rules are extremely confusing. These regulations can be much more difficult to deal with than telemarketing or email regulations – primarily because many consumers are charged for text messages and the government feels that they should be afforded additional protection against unwanted solicitations. It’s wise to always consult knowledgeable legal counsel before launching a text marketing campaign.

Online Privacy – Dealerships typically collect a great deal of personal information from their website visitors through contact forms, online credit applications, etc. What many businesses fail to realize is how vitally important it is to properly handle any Personally Identifiable Information (PII) collected from consumers through their sites. The potential penalties are substantial. It’s important for dealers to examine their policies for handling consumer privacy online and to review the policies with their employees and vendors to ascertain their understanding. The FTC has penalized a number of companies for failing to follow their own published privacy statements.

 

via Automotive Digital Marketing Professional Community

 

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A Promise Made Should Always Be Kept – Automotive Professional Community

November 30, 2012 Leave a comment

A Promise Made Should Always Be Kept

A Promise Made Should Always Be Kept

A Promise Made Should Always Be Kept
My office here at home faces the street and across the road I see two men building a home that is every bit 5000 square feet. Everyday no matter what the weather may be, the men brave the cold and the rain to accomplish the task of building the home. Yesterday I walked over to speak to the men to ask them why they braved the elements day in and day out to finish the home. They both just laughed and said that they had made a promise to the owners that they would be in the home by Christmas and once they give their word and make a promise there was nothing not the cold, not the rain, nor the snow that could keep them from breaking it.

I thought to myself, “What a powerful message these men have to teach us all.” The power of a promise kept is not only thought provoking but simply powerful in itself. What an unbelievably simple yet powerful message that these two men can teach us all when it comes down to running our business. No matter what business we run, a small mom and pop store or a multi-million dollar dealer group, couldn’t we all learn or build upon the powerful message of a promise kept?

If you own a dealership or manage a dealership have you ever sat back and simply observed to see if the promises that you are making to your customers are being kept? If you are not keeping your promises, maybe its time to figure out why, because promises matter to your customers. If your dealership or business does not deliver on the promise that you made, your business will not matter to them anymore. This reigns true no matter what your business may be and more importantly, with our social media crazed life that we now lead, lashing out online about the broken promises that your business made will have instant ramifications to the credibility of your dealership or business.

There is no time like the present to take the necessary steps to make sure that your business is keeping their promises, because if you do not the consequences can be so severe that no reputation management company can help with. So if there is one lesson I have learned this week its how powerful your promise can be to your customer and how keeping your promises can help with every facet of your business.

via Automotive Digital Marketing Professional Community.

Have You Checked Out New Dealer Marketing Magazine Website? – Automotive Marketing Professionals

October 3, 2012 Leave a comment

 

DealerMarketing.com Reveals New Website

DealerMarketing.com – new website for Dealer Marketing Magazine ready for viewing.

 

The reason I am asking for ADM Members to visit and comment on the new Dealer Marketing Magazine Website is that I was very impressed by what their team has created, and the partnership between the ADM Professional Community and Dealer Marketing Magazine has been so beneficial to ADM members.  Please visit their new site and post your reactions, likes, dislikes and comments regarding the redesign below this forum post…  Also, be sure to check out my latest article in Dealer Marketing Magazine about the Fall auto industry conference season: www.dealermarketing.com/automotive-convention-circuit-for-2012-2013…

 

SEATTLE, WA — DealerMarketing.com, the premier online source for Best Practices and How-To articles for the Auto Dealership Industry is proud to announce its new website. With their new website and partnership with AutomotiveDigitalMarketing.com (ADM), DealerMarketing.com is the go-to resource for dealers and salespeople that want to increase their sales and profits.

 

“We are proud to announce our new website,” said DealerMarketing.com publisher and founder, Brett Stevenson, “Our new site, combined with our partnership with ADM, will create a one-stop shop for dealers and salespeople that want to increase their profits and connect with other dealers.”

 

With their new site, DealerMarketing.com has not only created a compelling site for dealers looking to learn how to grow their profits, but also a place to connect and trade ideas with their new Community Forums and Video Channel. Their new forums allow members to connect and chat or learn from experts. Simply join the Community and find the right forum.

“The goal of the new DealerMarketing.com is to be a resource for dealers,” explained DealerMarketing.com Editor in Chief, Michael Bowen, “We aim to be the gold standard for online dealership resources.”

 

About Dealer Marketing Magazine

When Dealer Marketing Magazine began in January of 2002, it was based on the idea that auto dealers could benefit from the experience and advice of expert marketers across the country. Since that time, Dealer Marketing Magazine has become the leader in automotive marketing information. Dealers from all parts of the United States have enjoyed and benefited from the content of the magazine each month.

 

Dealer Marketing Magazine was started by ad agency veteran, Brett Stevenson in Seattle, Washington. A team of auto marketing experts, led by Editor in Chief Michael Bowen, currently produce it. The Dealer Marketing Magazine staff is dedicated to providing auto dealers nationwide with a relevant one-stop resource for their advertising, marketing, sales, education, and business development needs.

 

Dealer Marketing Magazine and DealerMarketing.com are business tools designed to give dealers an edge over their competition. Our expert columnists educate dealers on how to create a compelling television advertising campaign, how to increase F&I penetration, how to market the parts and service department, and how to manage and monitor online dealership reputations, just to name a few.

 

Ralph Paglia

Editor-in-Chief

Automotive Digital Marketing

Professional Community

via Automotive Digital Marketing Professional Community.

Google: Friend or Foe to Auto Dealers – Automotive Marketing Professionals

September 27, 2012 Leave a comment

Google: Friend or Foe to Auto Dealers

I owe Mark Mark R Dubis a big thank you for redirecting my attention to this post, and more importantly, the PDF file of the eBook that Chuck Barker wrote as a result of his research.  Since the early days of dealers directing customers to post reviews of their sales and service experience on Google, I have been skeptical of the practice, taking a lot of criticism for being contrary to where every other consultant seemed to be taking dealers.  My reasons were quite simple, Google is consistent at one thing… Constantly changing the rules, algorithms, features and functions of their apps.  Ever since I got burned by Google’s killing their Google Audio program in May 2009, I have held a healthy skepticism for any process that places the dealer overly dependent upon a Google App that may easily be terminated at any time.  It is easy to tell which Google Apps should be overly relied upon: Any Google App That Does NOT DRIVE REVENUE! So, for example, Gmail is safe, it generates enormous amounts of revenue from advertising and the many fee based users, such as myself.  Google Adwords is a sacred cow, of course… But, those business reviews were NOT making Google any money and that is why I have warned dealers NOT TO DRIVE REVIEWS INTO GOOGLE unless their customers choose Google from amongst many choices… Anyways, download the newly attached PDF from Chuck Barker, read it and you will gain a more balanced perspective on Google’s role as a dealership marketing resource.

via Automotive Digital Marketing Professional Community.

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