Digital Dealer Compliance
DealerMarketing.com – new website for Dealer Marketing Magazine ready for viewing.
The reason I am asking for ADM Members to visit and comment on the new Dealer Marketing Magazine Website is that I was very impressed by what their team has created, and the partnership between the ADM Professional Community and Dealer Marketing Magazine has been so beneficial to ADM members. Please visit their new site and post your reactions, likes, dislikes and comments regarding the redesign below this forum post… Also, be sure to check out my latest article in Dealer Marketing Magazine about the Fall auto industry conference season: www.dealermarketing.com/automotive-convention-circuit-for-2012-2013…
SEATTLE, WA — DealerMarketing.com, the premier online source for Best Practices and How-To articles for the Auto Dealership Industry is proud to announce its new website. With their new website and partnership with AutomotiveDigitalMarketing.com (ADM), DealerMarketing.com is the go-to resource for dealers and salespeople that want to increase their sales and profits.
“We are proud to announce our new website,” said DealerMarketing.com publisher and founder, Brett Stevenson, “Our new site, combined with our partnership with ADM, will create a one-stop shop for dealers and salespeople that want to increase their profits and connect with other dealers.”
With their new site, DealerMarketing.com has not only created a compelling site for dealers looking to learn how to grow their profits, but also a place to connect and trade ideas with their new Community Forums and Video Channel. Their new forums allow members to connect and chat or learn from experts. Simply join the Community and find the right forum.
“The goal of the new DealerMarketing.com is to be a resource for dealers,” explained DealerMarketing.com Editor in Chief, Michael Bowen, “We aim to be the gold standard for online dealership resources.”
About Dealer Marketing Magazine
When Dealer Marketing Magazine began in January of 2002, it was based on the idea that auto dealers could benefit from the experience and advice of expert marketers across the country. Since that time, Dealer Marketing Magazine has become the leader in automotive marketing information. Dealers from all parts of the United States have enjoyed and benefited from the content of the magazine each month.
Dealer Marketing Magazine was started by ad agency veteran, Brett Stevenson in Seattle, Washington. A team of auto marketing experts, led by Editor in Chief Michael Bowen, currently produce it. The Dealer Marketing Magazine staff is dedicated to providing auto dealers nationwide with a relevant one-stop resource for their advertising, marketing, sales, education, and business development needs.
Dealer Marketing Magazine and DealerMarketing.com are business tools designed to give dealers an edge over their competition. Our expert columnists educate dealers on how to create a compelling television advertising campaign, how to increase F&I penetration, how to market the parts and service department, and how to manage and monitor online dealership reputations, just to name a few.
I owe Mark Mark R Dubis a big thank you for redirecting my attention to this post, and more importantly, the PDF file of the eBook that Chuck Barker wrote as a result of his research. Since the early days of dealers directing customers to post reviews of their sales and service experience on Google, I have been skeptical of the practice, taking a lot of criticism for being contrary to where every other consultant seemed to be taking dealers. My reasons were quite simple, Google is consistent at one thing… Constantly changing the rules, algorithms, features and functions of their apps. Ever since I got burned by Google’s killing their Google Audio program in May 2009, I have held a healthy skepticism for any process that places the dealer overly dependent upon a Google App that may easily be terminated at any time. It is easy to tell which Google Apps should be overly relied upon: Any Google App That Does NOT DRIVE REVENUE! So, for example, Gmail is safe, it generates enormous amounts of revenue from advertising and the many fee based users, such as myself. Google Adwords is a sacred cow, of course… But, those business reviews were NOT making Google any money and that is why I have warned dealers NOT TO DRIVE REVIEWS INTO GOOGLE unless their customers choose Google from amongst many choices… Anyways, download the newly attached PDF from Chuck Barker, read it and you will gain a more balanced perspective on Google’s role as a dealership marketing resource.
Reliability Perceptions are Changing – Not Good for Toyota – Automotive Digital Marketing Professional Community
The top five high-volume brands have each dramatically reduced their problem incidence since 2005. In fact, Ford’s is now nearly on par with long-time industry leaders Honda and Toyota.
However, I looked in my pocket today, and I found “Zuzu’s petals” . . .
and so think about this, all you professionals, and let me say “Hat’s
off to you all!”. �You are the best and the brightest here on ADM, and
I’m very proud to be a part of this, the best online community for
Automotive Marketing Professionals in existence. �When I look at our
roster of 5k members, I see names from those who minted this
marketplace, to those who lead the way to online success like no others.
�I’ve added both great knowledge and great friends by being here.
I am checking out how the WordPress 2 app works on the new iPhone 3Gs and so far everything seems to be working. On Christmas day I wrote a blog on ADM Community reflecting my musings and observations about how social networking and UGC sites have impacted both me and the car business. Judging from the multiple comments in response, my perspective on how social media sites have allowed automotive professionals to connect and collaborate is not only a refreshing break from the steady stream of B2C dribble, it also rings true! When you get a chance, go to www.ADMPC.com and check it out…
[Sent from Ralph Paglia’s iPhone]
The Automotive Avenues Customer Testimonials are from “Comment Cards” used at time of delivery, and then scanned for display on the Automotive Avenues Community site as images in their Original Hand-Written Format. This is an automated slide show that appears on top of a column full of Automotive Avenues customer reviews and ratings direct from DealerRater.com.