The following list showcases an independently produced and ranked directory of the Top 100 Automotive Blogs selected for recommendation to visit, subscribe, join and follow them in 2013…
When the author (Ron Mays) who assembled and created the ranking for this list of the Top 100 Automotive Blogs and Networks for 2013 first contacted Ralph Paglia, we did not know what to expect. Ralph provided Ron Mays with the information he requested. When the list was announced and the below Infographic published, all of us associated with the Automotive Digital Marketing Professional Community were pleasantly surprised to see that the ADM Professional Community came in at number 10 out of 100 sites that were selected. The infographic Ron Mays and the CouponAudit team created to display this ranking of auto industry and car business networking UGC sites is available below.
An infographic by the team at CouponAudit
In above infographic, you can view the Top 100 Auto Blogs to follow in 2013. The team at CouponAudit ranked the sites shown according to quality of posts.
- INFOGRAPHIC: Audi, Mercedes Benz Lead The Pack On Facebook (allfacebook.com)
- What’s the Effect of Half a Million Customers? [INFOGRAPHIC] (blogs.constantcontact.com)
- Automotive Thought Leader Journal is out! Edition of 21 December 2012 (automotivesocial.me)
- Infographic: The State of Infographics (marketingtechblog.com)
- Turkey to inform automotive firms about its incentive system (worldbulletin.net)
- Three Effective Ways to Drive Free Viral Traffic to Your Blog (zacjohnson.com)
- Automotive Thought Leader Journal is out! Edition of 28 December 2012 (autoindustryprofessionals.com)
- New Year’s Financial Resolutions at an All Time High[Infographic] (turbotax.intuit.com)
- The World Series of Email Marketing [INFOGRAPHIC] (blogs.constantcontact.com)
- Acting Green vs. Buying Green [Infographic] (elocal.com)
JD Rucker writes: “Automotive Digital Marketing, better known by many in the automotive industry as simply ADM, needs your help. As a community that specializes in highlighting the best practices and strongest techniques that dealers can use to improve their online marketing, ADM has proven time and time again to be the highest venue to exchange ideas, discuss strategies, and share stories. Let’s spread the word to every dealer we know at 20 groups and everywhere else to expand the community. The stronger the community, the more useful it will be for all of us.”
American Automotive Consumers still look first to their friends and family for advice regarding their major purchase decisions, according to a WSL/Strategic Retail survey.
69% of the Wall Street Journal’s respondents said that family and friends help them choose what to buy, up 13% from 61% last year.
Next on the list, manufacturer (OEM) and retailer (Dealership) websites, each used by 55% of the survey’s respondents.
The study notes that retailer websites (including car dealers), are a growing influence on consumers, having played second fiddle to manufacturer websites in prior surveys.
Traditional media such as TV and magazines are an information source for 42%, ahead of sales associates and e-mail messages from manufacturers and retailers, each at 32%.
It’s interesting to note that this study shows traditional offline media ranking behind digital and online resources as a trusted information source. This may be partly due to the increasing influence of online reviews and dealership ratings by automotive consumers… Considering the study’s bias from being funded by a TV advertising based consortium, revealing that digital media is more trusted than others is most notable. While that may be the case, the authors of this study point out that several other studies point to TV advertising in particular as most effective in influencing consumer purchase decisions.
Despite recent finding by other scientifically validated surveys that almost half of Americans engage with brands on social networks, just 26% of respondents to the WSL/Strategic Retail survey said they use social networks to find information about an item they’re considering purchasing.
If Millennials (16-34) can be used as a leading indicator for automotive marketing professionals, social networks may prove a more influential automotive consumer research and information source in the future: Millennials were 54% more likely than the average respondent to say they turn to social media for product information.
About the Data: The data is based on a survey of 1500 adults and 200 teens aged 16-65+.
Digital Dealer Compliance
A Promise Made Should Always Be Kept
My office here at home faces the street and across the road I see two men building a home that is every bit 5000 square feet. Everyday no matter what the weather may be, the men brave the cold and the rain to accomplish the task of building the home. Yesterday I walked over to speak to the men to ask them why they braved the elements day in and day out to finish the home. They both just laughed and said that they had made a promise to the owners that they would be in the home by Christmas and once they give their word and make a promise there was nothing not the cold, not the rain, nor the snow that could keep them from breaking it.
I thought to myself, “What a powerful message these men have to teach us all.” The power of a promise kept is not only thought provoking but simply powerful in itself. What an unbelievably simple yet powerful message that these two men can teach us all when it comes down to running our business. No matter what business we run, a small mom and pop store or a multi-million dollar dealer group, couldn’t we all learn or build upon the powerful message of a promise kept?
If you own a dealership or manage a dealership have you ever sat back and simply observed to see if the promises that you are making to your customers are being kept? If you are not keeping your promises, maybe its time to figure out why, because promises matter to your customers. If your dealership or business does not deliver on the promise that you made, your business will not matter to them anymore. This reigns true no matter what your business may be and more importantly, with our social media crazed life that we now lead, lashing out online about the broken promises that your business made will have instant ramifications to the credibility of your dealership or business.
There is no time like the present to take the necessary steps to make sure that your business is keeping their promises, because if you do not the consequences can be so severe that no reputation management company can help with. So if there is one lesson I have learned this week its how powerful your promise can be to your customer and how keeping your promises can help with every facet of your business.
- Automotive Thought Leader Journal is out! Edition of 25 November 2012 (automotivesocial.me)
- What is Your Dealership’s Strategy for Pricing Vehicles? Video: Automotive Marketing Professionals (automotiveprofessionals.wordpress.com)
- Dealership Vendors “Free Live Chat Software” For Your Website – Automotive Digital Marketing Professional Community (automotivesocialcrm.com)
- Your Phones and Your Financial Statement – Automotive Marketing Professionals (automotiveprofessionals.wordpress.com)
- Social Media Reputation: Wielding Your Power Accounts Properly (soshable.com)
- Creating Your Social Marketing Strategy: Defining the Functional Requirements (automotivesocial.wordpress.com)
DealerMarketing.com – new website for Dealer Marketing Magazine ready for viewing.
The reason I am asking for ADM Members to visit and comment on the new Dealer Marketing Magazine Website is that I was very impressed by what their team has created, and the partnership between the ADM Professional Community and Dealer Marketing Magazine has been so beneficial to ADM members. Please visit their new site and post your reactions, likes, dislikes and comments regarding the redesign below this forum post… Also, be sure to check out my latest article in Dealer Marketing Magazine about the Fall auto industry conference season: www.dealermarketing.com/automotive-convention-circuit-for-2012-2013…
SEATTLE, WA — DealerMarketing.com, the premier online source for Best Practices and How-To articles for the Auto Dealership Industry is proud to announce its new website. With their new website and partnership with AutomotiveDigitalMarketing.com (ADM), DealerMarketing.com is the go-to resource for dealers and salespeople that want to increase their sales and profits.
“We are proud to announce our new website,” said DealerMarketing.com publisher and founder, Brett Stevenson, “Our new site, combined with our partnership with ADM, will create a one-stop shop for dealers and salespeople that want to increase their profits and connect with other dealers.”
With their new site, DealerMarketing.com has not only created a compelling site for dealers looking to learn how to grow their profits, but also a place to connect and trade ideas with their new Community Forums and Video Channel. Their new forums allow members to connect and chat or learn from experts. Simply join the Community and find the right forum.
“The goal of the new DealerMarketing.com is to be a resource for dealers,” explained DealerMarketing.com Editor in Chief, Michael Bowen, “We aim to be the gold standard for online dealership resources.”
About Dealer Marketing Magazine
When Dealer Marketing Magazine began in January of 2002, it was based on the idea that auto dealers could benefit from the experience and advice of expert marketers across the country. Since that time, Dealer Marketing Magazine has become the leader in automotive marketing information. Dealers from all parts of the United States have enjoyed and benefited from the content of the magazine each month.
Dealer Marketing Magazine was started by ad agency veteran, Brett Stevenson in Seattle, Washington. A team of auto marketing experts, led by Editor in Chief Michael Bowen, currently produce it. The Dealer Marketing Magazine staff is dedicated to providing auto dealers nationwide with a relevant one-stop resource for their advertising, marketing, sales, education, and business development needs.
Dealer Marketing Magazine and DealerMarketing.com are business tools designed to give dealers an edge over their competition. Our expert columnists educate dealers on how to create a compelling television advertising campaign, how to increase F&I penetration, how to market the parts and service department, and how to manage and monitor online dealership reputations, just to name a few.
I owe Mark Mark R Dubis a big thank you for redirecting my attention to this post, and more importantly, the PDF file of the eBook that Chuck Barker wrote as a result of his research. Since the early days of dealers directing customers to post reviews of their sales and service experience on Google, I have been skeptical of the practice, taking a lot of criticism for being contrary to where every other consultant seemed to be taking dealers. My reasons were quite simple, Google is consistent at one thing… Constantly changing the rules, algorithms, features and functions of their apps. Ever since I got burned by Google’s killing their Google Audio program in May 2009, I have held a healthy skepticism for any process that places the dealer overly dependent upon a Google App that may easily be terminated at any time. It is easy to tell which Google Apps should be overly relied upon: Any Google App That Does NOT DRIVE REVENUE! So, for example, Gmail is safe, it generates enormous amounts of revenue from advertising and the many fee based users, such as myself. Google Adwords is a sacred cow, of course… But, those business reviews were NOT making Google any money and that is why I have warned dealers NOT TO DRIVE REVIEWS INTO GOOGLE unless their customers choose Google from amongst many choices… Anyways, download the newly attached PDF from Chuck Barker, read it and you will gain a more balanced perspective on Google’s role as a dealership marketing resource.