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Have You Checked Out New Dealer Marketing Magazine Website? – Automotive Marketing Professionals

October 3, 2012 Leave a comment

 

DealerMarketing.com Reveals New Website

DealerMarketing.com – new website for Dealer Marketing Magazine ready for viewing.

 

The reason I am asking for ADM Members to visit and comment on the new Dealer Marketing Magazine Website is that I was very impressed by what their team has created, and the partnership between the ADM Professional Community and Dealer Marketing Magazine has been so beneficial to ADM members.  Please visit their new site and post your reactions, likes, dislikes and comments regarding the redesign below this forum post…  Also, be sure to check out my latest article in Dealer Marketing Magazine about the Fall auto industry conference season: www.dealermarketing.com/automotive-convention-circuit-for-2012-2013…

 

SEATTLE, WA — DealerMarketing.com, the premier online source for Best Practices and How-To articles for the Auto Dealership Industry is proud to announce its new website. With their new website and partnership with AutomotiveDigitalMarketing.com (ADM), DealerMarketing.com is the go-to resource for dealers and salespeople that want to increase their sales and profits.

 

“We are proud to announce our new website,” said DealerMarketing.com publisher and founder, Brett Stevenson, “Our new site, combined with our partnership with ADM, will create a one-stop shop for dealers and salespeople that want to increase their profits and connect with other dealers.”

 

With their new site, DealerMarketing.com has not only created a compelling site for dealers looking to learn how to grow their profits, but also a place to connect and trade ideas with their new Community Forums and Video Channel. Their new forums allow members to connect and chat or learn from experts. Simply join the Community and find the right forum.

“The goal of the new DealerMarketing.com is to be a resource for dealers,” explained DealerMarketing.com Editor in Chief, Michael Bowen, “We aim to be the gold standard for online dealership resources.”

 

About Dealer Marketing Magazine

When Dealer Marketing Magazine began in January of 2002, it was based on the idea that auto dealers could benefit from the experience and advice of expert marketers across the country. Since that time, Dealer Marketing Magazine has become the leader in automotive marketing information. Dealers from all parts of the United States have enjoyed and benefited from the content of the magazine each month.

 

Dealer Marketing Magazine was started by ad agency veteran, Brett Stevenson in Seattle, Washington. A team of auto marketing experts, led by Editor in Chief Michael Bowen, currently produce it. The Dealer Marketing Magazine staff is dedicated to providing auto dealers nationwide with a relevant one-stop resource for their advertising, marketing, sales, education, and business development needs.

 

Dealer Marketing Magazine and DealerMarketing.com are business tools designed to give dealers an edge over their competition. Our expert columnists educate dealers on how to create a compelling television advertising campaign, how to increase F&I penetration, how to market the parts and service department, and how to manage and monitor online dealership reputations, just to name a few.

 

Ralph Paglia

Editor-in-Chief

Automotive Digital Marketing

Professional Community

via Automotive Digital Marketing Professional Community.

Google: Friend or Foe to Auto Dealers – Automotive Marketing Professionals

September 27, 2012 Leave a comment

Google: Friend or Foe to Auto Dealers

I owe Mark Mark R Dubis a big thank you for redirecting my attention to this post, and more importantly, the PDF file of the eBook that Chuck Barker wrote as a result of his research.  Since the early days of dealers directing customers to post reviews of their sales and service experience on Google, I have been skeptical of the practice, taking a lot of criticism for being contrary to where every other consultant seemed to be taking dealers.  My reasons were quite simple, Google is consistent at one thing… Constantly changing the rules, algorithms, features and functions of their apps.  Ever since I got burned by Google’s killing their Google Audio program in May 2009, I have held a healthy skepticism for any process that places the dealer overly dependent upon a Google App that may easily be terminated at any time.  It is easy to tell which Google Apps should be overly relied upon: Any Google App That Does NOT DRIVE REVENUE! So, for example, Gmail is safe, it generates enormous amounts of revenue from advertising and the many fee based users, such as myself.  Google Adwords is a sacred cow, of course… But, those business reviews were NOT making Google any money and that is why I have warned dealers NOT TO DRIVE REVIEWS INTO GOOGLE unless their customers choose Google from amongst many choices… Anyways, download the newly attached PDF from Chuck Barker, read it and you will gain a more balanced perspective on Google’s role as a dealership marketing resource.

via Automotive Digital Marketing Professional Community.

Auto Industry Helped Create 88,000 New Jobs in America Last Year!

February 19, 2012 Leave a comment

You Helped Create 88,000 New Jobs in America Last Year!

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Healing a Broken Economy – This kind of job growth will create more spending, boosting local economies and helping American families to lead more enriching lives. The influx of new auto manufacturing jobs and the support jobs created from this growth could ultimately help with the recovery of the overall American economy as more Americans are able to afford mortgages again and families move back to the suburbs and into the houses Americans have lost over recent years.

via Automotive Digital Marketing Professional Community.

J. D. Power Automotive Internet Roundtable will be named Automotive Digital Marketing Roundtable in 2012

October 15, 2011 Leave a comment

Automotive Digital Marketing Topic Graph by BuzzLogic at #JDPAIRT

October 15, 2011 Leave a comment

Reliability Perceptions are Changing – Not Good for Toyota – Automotive Digital Marketing Professional Community

August 14, 2011 Leave a comment

Reliability Perceptions are Changing – Not Good for Toyota – Automotive Digital Marketing Professional Community.

The top five high-volume brands have each dramatically reduced their problem incidence since 2005.  In fact, Ford’s is now nearly on par with long-time industry leaders Honda and Toyota.

Every Time You Google an Angel Gets Its Wings – Automotive Digital Marketing Professional Community

August 9, 2011 Leave a comment

Every Time You Google an Angel Gets Its Wings – Automotive Digital Marketing Professional Community.

However, I looked in my pocket today, and I found “Zuzu’s petals” . . .
and so think about this, all you professionals, and let me say “Hat’s
off to you all!”. �You are the best and the brightest here on ADM, and
I’m very proud to be a part of this, the best online community for
Automotive Marketing Professionals in existence. �When I look at our
roster of 5k members, I see names from those who minted this
marketplace, to those who lead the way to online success like no others.
�I’ve added both great knowledge and great friends by being here.

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