The Origins and History of the Automotive Digital Marketing Professional Community
Ralph Paglia created AutomotiveDigitalMarketing.com the automotive professional network and community of Internet sales and marketing thought leaders, practitioners and suppliers as a service to his auto industry colleagues after having a negative experience with a site that portended to be an automotive professional community…
In December 2007 Ralph had joined an online community set up by the owner of a small automotive software company. When Ralph joined this web based community of automotive professionals, there were about 45 members. Ralph invited friends and colleagues using his Outlook Contact files and soon his invitations resulted in over 200 of his contacts joining the community. On January 2, 2008 Ralph Paglia went to log into the web community and received a message that he had been “Banned” from the community!
When he realized what had happened, Ralph decided to create an online community of automotive professionals that would be open and unfettered, providing a voice for all automotive marketing and sales professionals who want to communicate with others in the auto industry without fear of intimidation, being banned, suffering the indignities of censorship or being deemed not worthy due to who they work for or what their roles are in the auto industry…. Unlike many sites commissioned with serving automotive professionals, we keep ADM “wide open” in both heart and mind, with little moderation and even less censorship. From its inception, the ADM Community has been about letting people reveal their true nature, their thoughts, beliefs, strategies, practices, ideals, contact info, business propositions and tools… The ADM guiding principle being that as adults in the car business, we know when we are being sold, we know when we are being worked, and we know bullshit when we see, hear or read it! I hope that Tom Lesard is looking down, and is proud of me, the 25 year old green pea General Manager that he mentored…
This online community is dedicated to Thomas Lesard who was my boss from 1982 to 1984 while I worked for the De La Fuente Automotive Group in San Diego, CA. In 1982 Tom Lesard made me promise to return in kind the leadership and mentoring that he so generously provided me with. I had asked him how I could repay him for teaching me how to REALLY interpret dealership financial statements from a management perspective. Tom’s life, and those of two passengers, was cut short when the plane he was piloting crashed on approach to the general aviation airport in Kearney Mesa. I know that nobody misses Tom as much as his family, but here it is 25 years later and I am still making a conscientious effort at keeping the promises I made to Tom… Such is the lasting impact of true leaders.
Automotive Digital Marketing Professional Community (ADM) Launched at the beginning of January 2008, by the 4th of July 2008 the ADM Professional Community had over 1,000 active registered members… By the end of April 2009 the ADM Community boasted well over 2,400 active registered members and over 10,000 Unique Visitors each month…All of whom come to the site to gain insight, guidance, wisdom and to see what other automotive professionals are doing, and decide whether the guidance received might work for them.
That’s why ADM was created, to provide an open source of strategies, tactics, email templates, phone scripts, reporting spreadsheets, SEO practices, job descriptions, pay plans, images, videos and, well, anything else that we can think of that could help any of us do a better job of finding customers and selling more cars!
Because, if we all share these tools and insights for the purpose of raising the overall level of professional capability in the auto industry… In the end, we will have accomplished a lot, including making all of us who participate in the ADM Professional Community “experiment” more successful, better paid and most importantly, the beneficiaries of a greater degree of professional respect from our colleagues and coworkers within our chosen field of endeavor… Selling cars and making stars!
The Automotive Digital Marketing (ADM) Professional Community website is built on a perpetually growing“Viral Expansion Loop” Networking Platform and serves Car Dealers, Dealership General Managers and their management teams, including Internet Sales Managers, BDC Managers, Marketing Managers, Sales Managers, Service Managers, Service Advisers, Parts Managers, Fixed Operations Directors and their teams. Launched at the beginning of January 2008, ADM has emerged as a valuable and proven resource for the entire spectrum of automotive marketing and Internet sales related professionals. Interactive Media and eCommerce Professionals at car companies (OEM) and tier 1 and 2 advertising agencies who want to see, hear and read what the best Digital and Interactive Marketing professionals in the automotive industry have to say about relevant and timely topics visit ADM on a regular basis or subscribe to the many RSS feeds and content syndication services available within the ADM community.
Did you know there are now over 7,500 members on Automotive Digital Marketing Professional Community?
Have you reached out to connect with important ADM member contacts by asking them to be your Friend?
AUTOMOTIVE IMAGE AND PHOTO RESOURCES
Did you know that there are over 10,000 photos listed on Automotive Digital Marketing Professional Community?
And, do you know that many of these images are actually charts and graphs of the latest marketing trends and research? Did you know that many of these photos are actual ads used by dealers that worked exceptionally well? There have been over 10,000 photos uploaded and made available for use by all ADM members.
AUTOMOTIVE VIDEO FILE HOSTING
Did you know that there are more than 2,000 videos on Automotive Digital Marketing Professional Community?
Have you seen how many of those videos are actual examples of marketing campaigns and business processes used successfully by some of the leading and most successful dealers in America?
GET ACCESS TO AUTOMOTIVE ARTICLES AND PUBLISH YOURS
Did you know that there are over 4,000 blog posts on Automotive Digital Marketing Professional Community?
When was the last time you posted a blog entry and let important ADM industry professionals know what you are up to? Have you checked ADM for the latest articles published by writers who walk the talk? Members have created more than 4,000 blog posts within their ADM provided websites that feature online file storage and personalized blog hosting at no cost to ADM members.
SOMETIMES CONTROVERSIAL, BUT ALWAYS FASCINATING AUTOMOTIVE DISCUSSION FORUM
Did you know that there are over 2,000 forum topics on Automotive Digital Marketing Professional Community?
Have you checked the forum lately to see what your associates, clients and colleagues are saying?
Have you posted a forum discussion to see what other professionals have to say about the topic?
There have been over 2,000 discussions started and still active with ongoing comments and information being published daily within the ADM Forum.
SPECIALIZED AUTOMOTIVE PROFESSIONAL GROUPS
Did you know that there are more than 100 professional groups on Automotive Digital Marketing Professional Community?
Have you joined any groups so that you can send messages to all other group members?
EVENT CALENDAR FOR AUTOMOTIVE PROFESSIONALS
Did you know that there are Important Upcoming Automotive Digital Marketing Events listed on Automotive Digital Marketing Professional Community?
Have you posted what you or your organization considers to be important upcoming events on the ADM calendar so that other professionals will know about them, consider attending and register their intent? ADM members can create calendar events using the ADM site application that allows image and logos, links to registration pages, location maps that integrate with Google Maps, Outlook Calendar integration, invitation mailings using uploaded email lists, RSVP tracking and event management features and a whole lot more.
RADIO SPOTS AND AUTOMOTIVE PODCASTS
Did you know that there are more than 500 MP3 audio files on Automotive Digital Marketing Professional Community? Have you checked out what other automotive professionals are listening to?
Did you know that many of these MP3 files are automotive marketing and Internet sales best practice Podcasts, and examples of highly effective radio spots, along with powerful and engaging dealer website soundtracks?
If you are interested in visiting and perhaps joining the Automotive Digital Marketing Professional Community, go to: http://www.AutomotiveDigitalMarketing.com
The ADM Professional Community is all about car companies and their dealers using the web to drive more business opportunities through increased showroom traffic, more unique visitors to Tier 1, Tier 2 and Tier 3 websites, rising volumes of incoming phone calls, and more Internet sales leads from qualified buyers that positively impact total sales volumes.
ADM is also proud to serve as an online meeting place, professional networking resource and auto industry best practice exchange for automotive suppliers, marketing service providers and advertising agencies who provide car dealer Internet sales and web marketing solutions. ADM members include high ranking executives from such companies as ADP Dealer Services, JW Thompson, Zimmerman, The Cobalt Group, The Reynolds and Reynolds Company, BZ Results, ADP Dynamic Websites, Dealer.com Automotive Websites, Dealerskins, Izmocars and Izmo CRM, TK CarSites, Autobase, DealerTrack, Arkona, Clickmotive, Xi Group, vinSolutions, Reynolds Web Solutions and other dealership technology suppliers and vendors.
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