Home > Auto Industry, Automotive Digital Marketing, Car Dealers, Dealer Internet Sales, Google > Google: Friend or Foe to Auto Dealers – Automotive Marketing Professionals

Google: Friend or Foe to Auto Dealers – Automotive Marketing Professionals

Google: Friend or Foe to Auto Dealers

I owe Mark Mark R Dubis a big thank you for redirecting my attention to this post, and more importantly, the PDF file of the eBook that Chuck Barker wrote as a result of his research.  Since the early days of dealers directing customers to post reviews of their sales and service experience on Google, I have been skeptical of the practice, taking a lot of criticism for being contrary to where every other consultant seemed to be taking dealers.  My reasons were quite simple, Google is consistent at one thing… Constantly changing the rules, algorithms, features and functions of their apps.  Ever since I got burned by Google’s killing their Google Audio program in May 2009, I have held a healthy skepticism for any process that places the dealer overly dependent upon a Google App that may easily be terminated at any time.  It is easy to tell which Google Apps should be overly relied upon: Any Google App That Does NOT DRIVE REVENUE! So, for example, Gmail is safe, it generates enormous amounts of revenue from advertising and the many fee based users, such as myself.  Google Adwords is a sacred cow, of course… But, those business reviews were NOT making Google any money and that is why I have warned dealers NOT TO DRIVE REVIEWS INTO GOOGLE unless their customers choose Google from amongst many choices… Anyways, download the newly attached PDF from Chuck Barker, read it and you will gain a more balanced perspective on Google’s role as a dealership marketing resource.

via Automotive Digital Marketing Professional Community.

  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Volkswagen Utah

Volkswagen History, Volkswagen News, Volkswagen Models, and everything else Volkswagen

BlabberCash.com

"Your Express to Success!"

Dad Swagg

for the dad that still has swagger

frasesemersonnatal

Frases Por Emersonnatal.

Pine Belt Auto

Put The Power of Pine Belt To Work For You

crazycarguy

A topnotch WordPress.com site

craigjdesmarais

Just another WordPress.com site

Gary Rome Hyundai

We Treat You Like Family

%d bloggers like this: